On Thursday evening, as rumors swirled regarding an incident at Brown University, CNN’s Kaitlan Collins took to social media, highlighting the uncertainty and pointing viewers to her network’s 9pm newscast.
While the network is hardly a impeccable news source, her statement seemed accurate for numerous observers. It stands as one of the outlets where you can find reality-based and largely reliable reporting – notably during crises such as the one unfolding close to a New Hampshire storage facility.
An Uncertain State During a High-Stakes Battle
But the news network, now four and a half decades old, finds itself in a precarious situation as two huge media corporations vie for ownership of its corporate owner, Warner Bros Discovery.
Regardless of who wins, the destiny of CNN has been drawn into a major game of business acquisition, rather than as a question of what benefits the information-seeking public.
“This is yet another example of the profound systemic issues with roots in decades of governmental choices,” said Victor Pickard, writer of “Democracy Without Journalism?” and a academic specializing in media policy at the University of Pennsylvania.
The conjecture about who will own Warner Bros Discovery – could it be Netflix or Paramount Skydance? – fails to grasp a more important point.
“The narrative is crafted as a corporate drama with powerful individuals as the main characters, but there is scant discussion of the societal benefit,” Pickard added.
A Further Element: The Former President
The network's predicament is further muddied by Donald Trump’s views about a network he has consistently labeled as perhaps his primary “fake news” antagonist.
Think back to the chants of “CNN sucks!” at Trump's rallies, his team's disciplinary suspension of reporter Jim Acosta’s press credentials, or his tense exchanges with Collins in official meetings.
Trump now asserts that the network requires new ownership. Many see this as a desire for ownership that will protect him from criticism and scrutiny. That is a factor in why he seems to favor Paramount Skydance, which has made a hostile bid.
There is a basis to like that suitor more. For one thing, it is controlled by David Ellison, son of the ally of Trump Larry Ellison, one of the world’s richest people.
The company, owner of CBS News, also recently installed the conservative Bari Weiss, famous for her “anti-woke” beliefs, as the editor-in-chief of that venerable news network.
A Possibility of More Uncertainty
Significantly, if Netflix wins, CNN and other cable outlets would first be carved out into a independent unit. This might be a welcome development to many at the network, but it’s hardly a safe harbor. That arrangement could position CNN for a future sale. It never ends.
In the view of Timothy Wu, much of this is illegal, anyway. The prominent critic of big tech’s dominance recently argued that competition laws should disallow both deals.
“Both acquisition attempts would be harmful to the country, and both should be challenged by the government,” Wu recently wrote.
The Core Challenge and a Way Ahead
Regardless of the resolution in this situation, the underlying crisis endures.
“The present media landscape is a highly system hostile to democracy, but we ought not succumb to learned helplessness,” Pickard emphasized. Government actions – originating in the 1930s and 1940s – helped to create this overly commercial monster, and different policy decisions can tackle it.
Will that happen in an era where the Federal Communications Commission chair refuses to acknowledge that the agency is independent? Overhaul is highly improbable now, but that should not imply it will not happen in the future.
Policies that support independent news organizations, bolster local journalism, subsidize public media, and outlaw the consolidation of media power in a handful of hands are within reach – they are necessary for a healthy democracy.
Regarding media ownership, bigger isn’t better. And news organizations including CNN shouldn’t be tools in the newest acquisition battle.